BOTTEGA VENETA — DROP NECKLACE

This project explores the development of a fictional jewelry drop for Bottega Veneta, extending the brand’s visual language into a new product and campaign universe. The concept was built around the idea of translating the house’s codes of materiality, restraint and sculptural design into jewelry, packaging and editorial imagery, creating a launch that feels connected to the brand without reproducing an existing campaign.

The creative direction focuses on quiet sophistication, sculptural form and a restrained visual system. Jewelry is treated not only as an accessory, but as an object with weight, texture and presence. The campaign combines close-up portraiture, controlled compositions and tactile materials to create a visual language that feels intimate and elevated. Every element, from styling and lighting to packaging and product presentation, was developed to belong to the same world. Rather than relying on overt branding, the project uses consistency in material, proportion and atmosphere to create recognition.

The result is a cohesive fictional product launch where jewelry, packaging and campaign imagery work as one visual system. The project demonstrates how an established brand language can be interpreted and expanded across different touchpoints while maintaining a consistent sense of identity, materiality and art direction.